Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing are similar yet drastically different. However, a good SEO strategy can help your business gain visibility in the search engine listings and can bring organic traffic to your site. Pay-Per-Click Marketing can be a quick way to generate leads and sales. Here are some common SEO and PPC marketing strategies.
Search Engine Optimization (SEO) involves the use of key phrases, search engine optimization techniques, and the use of strategic placement and repetition within the content. There are two basic differences between organic search engine marketing and pay-per-click search engine marketing. The first is where rankings are gained by relevancy and the second is by how listings appear in the search results. Natural Organic Search: Organic search engine marketing or organic search engine optimization is the natural way to rank well in the major search engines.
In organic search engine optimization, the focus is on increasing the website’s position in the search engine result pages (SERPs). Achieving the first page ranking is a long-term goal for any online business. The goal is not necessarily to reach the first page for each keyword, but to stay on top of the first page within the major search engines for long enough to have a stable flow of traffic. Organic SEO can take time because there is a learning curve associated with building the right link structure, choosing the correct keywords, and properly optimizing the website. Inorganic SEO, which is done with pay per click advertising, can usually achieve the first page ranking quickly. This is often the method chosen by small, new online businesses that lack the resources to invest in SEO.
Inorganic SEO works in a very similar way to organic SEO.
Keywords need to be researched to determine which of a long list of keywords will bring in traffic. Once the keywords have been decided upon, they need to be properly optimized using both paid search ads and organic SEO. Paid search ads work by placing the keywords on the webpages that will display the ads. Organic SEO works by placing the keywords in the content of articles and websites so that when someone searches for those keywords, the ads will show up.
PPC advertising works by placing the ad on a website that has a high traffic volume. When someone clicks on one of the pay-per-click ads, the advertiser makes money. The key is choosing the right words that will draw the attention of a lot of people.
Search engine results pages are not the only places where an ad can be placed.
Search engines also return results from other locations. For example, if an advertiser wants their ad to appear in Google Maps, they simply tell the search engine where they want their ad to appear. The search engine will then send the ad to the specific location. In the case of Google Maps, the advertiser chooses their keyword or phrase to place their ad and the search engine sends the ad off to the right locations.
Pay-per-click campaigns take a while to get started. The ads need to be clicked and a certain number of impressions are needed before the ad starts to rank well. Inorganic SEOs are completely automated. Pay-per-click simply sends an ad to the appropriate location. It is not a full-fledged SEO system that deals with ranking and content.
- Search engine marketing can be a great benefit for business owners.
- With a little effort, it can improve the rank and traffic of websites.
- There are several tools that can be used to help determine the amount of money that can be spent on SEO in order to reach the top.